Kia Holiday Joyride

Kia Season of Giving Back

Kids at St. Jude Children’s Research Hospital often can’t enjoy all the experiences of the holidays with treatment schedules, extended hospital stays, or are physically too sick to travel. So we brought the magic of the holidays to them and took them on a holiday joyride through a land of bright lights, an animal-filled forest, and eventually flew them to the North Pole.

Without ever leaving the hospital.

Think LA Innovation Award Winner 2023

New York Festivals Winner

One Show short list x4

Webby Awards nomination x2

AICP Next Awards short list x2

Our primary goal was to create a magical holiday experience these kids and their parents could cherish forever.

And fortunately, we ended up with enough footage to make a heartwarming ad in the process.

These kids are real St. Jude patients. They’re not actors, they weren’t told what to say or where to point. There was no green screen or fixing in post. Each reaction, gasp, and exclamation was genuine.

We created the immersive Kia activation on the St. Jude campus in Memphis. And to make the holidays even brighter, we built nearly 300 curved LED screens around a Kia EV6 that would play the 3-minute, 360° custom animation we created with Nexus Studios and Factory Fifteen. We even put hydraulics under the car to make it feel like it was soaring and diving as it flew through the clouds alongside a narwhal made of stars.