Kia Perfect 10

Super Bowl 2024

The Super Bowl has always been a launch party for new electric vehicles. So, to launch Kia’s most impressive vehicle to date, the EV9, we wanted to create something that felt just as special. While the Game Day landscape is filled with celebrity cameos, visual gags, and over the top stunts, we opted instead to start with something more authentic. Something that powerfully connects on an emotional level that pulls at your heart strings.

When the spot premiered on The Today Show, the hosts teared up, which set the mood for the thousands of emotional reactions to come when it aired during the Super Bowl. Thousands of tears were shed, ultimately earning it the #1 spot in Auto, #1 Most Inspiring, and #3 Overall on USA Today’s Ad Meter.